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Customer Dashboard

March/April

Based on reviews pulled up to April 30, 2020. Made via Wordclouds.

Based on reviews pulled up to April 30, 2020. Made via Wordclouds.

Monthly Recommendation

  • (Visualized, AT LEFT)

    • Top terms used in customer reviews - (excluding antiques):

      • educational

      • folk

      • furniture

      • look

  • Favorable reviews emphasized:

    • learning something new

    • a focus on folk and local antique reports

    • large photographs (making looking rather than reading easier)

  • Consider:

    • articles on topics not yet covered

    • isssue or series of stories with a specific, focused locale

    • larger images (and/or shortened copy)

Additional Recommendation

Listen above: a selection of customer reviews and commentary.

(From This Old Hudson).

(From This Old Hudson).

Monthly Highlights

  • “New Traditional” Decorating trends (from The Spruce)

    • “This blend of the old and the new celebrates the best of each, creating a look that is both timeless and timely.” 

  • “Modern Traditional” trends (from Emily Henderson)

    • “Unlike Modern Farmhouse, which can feel quite ‘planned’ and less like it came together over time, this look is a bit more refined and slightly less rustic (think more early settler meets chic English cottage meets super cool Euro hipster).”

  • “Grandmillennial style” explained (from House Beautiful)

    • “Ranging in age from mid-20s to late-30s, grandmillennials have an affinity for design trends considered by mainstream culture to be “stuffy” or “outdated”—Laura Ashley prints, ruffles, embroidered linens.”

Further Reading + Resources